The Lovely Project is a nonprofit dedicated to empowering young women and girls in Central Florida.

Lovely was in need of a brand that was both professional enough to appeal to sponsors, and attention-grabbing to their youthful target audience. What started as a one-off rebrand for their 2020 "Be Lovely" event developed into a full brand refresh- complete with a new logo system, website, print collateral, custom illustrations, and modernized "look" for all of their touchpoints.

I completed this project in my time at PH3, and the initiative was art directed by Morgan Johnson.

KIND WORDS

“Morgan's work helped Lovely dream bigger for their brand. What started off as a simple event refresh for The Lovely Experience led to a full rebrand because our client was so excited about their new custom logotype. Morgan systematically created sub brands, illustrations, and other design elements that fleshed out the rest of this versatile identity. The Lovely Project Foundation and PH3 could not be happier with the results."

Morgan Johnson, Art Director, PH3 Agency