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THE LOVELY PROJECT

The Lovely Project is a nonprofit dedicated to empowering young women and girls in Central Florida.

Lovely was in need of a brand that was both professional enough to appeal to sponsors, and attention-grabbing to their youthful target audience. What started as a one-off rebrand for their 2020 "Be Lovely" event developed into a full brand refresh- complete with a new logo system, website, print collateral, custom illustrations, and modernized "look" for all of their touchpoints.

I completed this project in my time at PH3, and the initiative was art directed by Morgan Kourim.

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Services Utilized:

BRAND CONSULTING
EVENT IDENTITY DESIGN
CUSTOM LOGOTYPE DESIGN
APPAREL/MERCH DESIGN
CUSTOM ILLUSTRATION
POSTER DESIGN
SIGNAGE DESIGN
PRINT COLLATERAL DESIGN
PRESENTATION DESIGN
WEB DESIGN
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Kind WORDS

Morgan's work helped Lovely to dream bigger for their brand.

"What started off as a simple event refresh for The Lovely Experience 2020 led to a full rebrand because our client was so excited about their new, hand-lettered logotype. From there, Morgan systematically created sub brands, illustrations, and accompanying designs that fleshed out the rest of this versatile identity. Overall, The Lovely Project Foundation and  PH3 could not be happier with the final results."

Morgan Kourim  //  Art Director, PH3 Agency + Brewery

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A fresh new "look" to boldly take the next steps forward.

From a 20-page sponsorship booklet to their completely new, user-friendly website, the implementations of Lovely's updated brand modernize the foundation and much more besides. 

 

Lovely made the right call- we updated their identity just before they started new ad and marketing strategies. This fresh, modern look attracted new eyes to their offerings and renewed interest from their current supporters!

 

Are you ready to capitalize on the interest a brand-spankin' new brand can bring?

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